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For purposes of the content analysis, intercourse had been defined as any depiction of sexual intercourse

For purposes of the content analysis, intercourse had been defined as any depiction of sexual intercourse

Not totally all product which was taped had been coded. As our focus had been on scripted programming, we excluded news that is daily, game shows, sports programs and activities, and paid development, along with all kinds of commercials as well as other promotions ( ag e.g., teasers for community programs). Although music videos had been taped, these people were coded and analyzed individually because of the unique faculties and they are perhaps not reported right here. The analyses delivered in this paper, nevertheless, do are the nonmusic video clip programming from cable music activity channels including talk programs, variety/comedy shows, and truth shows. In addition, suggests that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated through the test.

The last sample for the 2001 2002 period contained 1,276 unique system episodes, whereas the ultimate test when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis had been significantly bigger than the initial 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence into the sampling plan, extra taping ended up being needed whenever, for instance, brand new programs joined the autumn lineup following the start of year to replace for cancelled shows or as soon as the time and time slot for a string had been changed.


The codebook for the bigger research ended up being based considerably regarding the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on exact exact same intercourse behavior that is intimate sexual talk linked to nonheterosexuals. As opposed to Kunkel and peers, whom utilized the scene due to the fact main device of analysis, our content analyses involved coding for intimate content in 2 moment intervals of system time. Because scenes differ dramatically in total and, therefore, try not to offer a continuing product of measure to make evaluations across programs, we utilized a coding that is standard according to time. Coding news development in designated time periods has been utilized often by other scientists conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes for this content analysis, intercourse ended up being understood to be any depiction of sex, intimately suggestive behavior, or any speak about sexuality or sexual intercourse. To be conservative and avoid overcoding sexual content, communications about intercourse were differentiated from nonsexual communications associated with relationship and relationships, which were maybe perhaps not coded. For instance, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a statement such as “I made want to my boyfriend” could be coded.

Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing one or more form of sexual intercourse monitored in the main coding task flirting, kissing, intimate touching, intercourse implied, sexual activity depicted, along with other intimate behavior 2 ended up being additionally examined when it comes to existence of exact exact exact same intercourse behavior that is sexual. Because of this product, coders utilized a yes/no response format to point whether any of the sexual behavior depicted into the interval happened between a couple for the sex that is same.

Speak about nonheterosexual intimate problems

Each 2 interval that is minute have been coded as containing one or more example of talk through the intimate talk groups found in the primary coding task ( ag e.g., reviews about own/others’ intimate actions or passions, speak about sexual activity who has currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk pertaining to nonheterosexuals. With this item, programmers once once once again utilized a yes/no response format to point whether any of the intimate talk reflected the intimate passions or issues of nonheterosexual individuals. Usually, such feedback linked to gays and lesbians, although periodically these people were connected with bisexuals.