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Cuddling apps, solutions fill psychological need, no strings connected: researcher

Cuddling apps, solutions fill psychological need, no strings connected: researcher

Apps and services providing to get in touch strangers seeking to share a platonic cuddle are making use of an industry of people that would like to fill a difficult need with no strings attached, states one researcher whom focuses on intimate relationships.

Samantha Joel, a PhD therapy prospect through the University of Toronto, told CTV’s Canada AM that one of this reasoned explanations why individuals look for human being touch – like a cuddle — is the fact that it will help to foster a sense of belonging and connection.

“there’s lots of research showing that people have this need that is really fundamental belong, to feel related to other folks, and it’s really not necessarily very easy to have that need met,” she said.